About Us

After spending 11 years working in the Brand Licensing business in the UK, John Vasta made the decision in late 2013 to move back to his native Australia to setup his own agency business.

John has spent over 20 years building Consumer Products Licensing programmes for the world’s leading consumer brands for organisations such as Fox Kids and Nickelodeon/MTV.

Mint Brands is a forward thinking agency dedicated to building best in class brand licensing programmes. We are focused on developing innovative product ranges for our clients to not only deliver revenue but drive long term brand affinity.

Mint Brands offers a fresh, innovative and meticulous approach to Brand Licensing.

We love product and relish in the joy people get from extending their experience with the brands they love!

Business Services

Deal Making

License contract negotiation and management

Brand Marketing

Full Brand Marketing and Management

Retail Management

Working closely with retailers to execute licensing programmes

Product Development

Product approvals tracking and management

Financial & Legal Tracking

License contract and financial management

Consultancy Services

New business development services in licensing and marketing